FUJIFILM GFX ETERNA announced – Fuji enter cinema camera market

Fujifilm GFX-ETERNA cinema camera

Fujifilm have announced their entrance to the high-end cinema camera world, utilising the same sensor as their medium format flagship camera, GFX 100 Mark II. As anyone with a GFX 100 II will tell you, Fuji went completely overboard with the video and cinema features – with multiple crop modes to support a wide range of Fujinon lenses. Now this is all going into a dedicated cinema camera body, the same as pictured above.

Panasonic hiatus worries, as flagship cameras remain nowhere to be seen in 2024

I love Panasonic and the innovation they have brought to the market ever since the start of their Leica partnership in the early 2000s. They are pioneers and the result is that boring Canon are on 35% share of the market Panasonic started, and Panasonic is on a pathetic 2.5%. This clearly isn’t long term viable and I am starting to wonder if Panasonic have soft quit the market.