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For reasons why Apple might become a serious player in cinema, check out my post on the iPhone 15 Pro here There has been speculation about the “Thank you” at the end of Apple’s Special Event, which aired to launch the new M3 MacBooks. Apple addresses Blackmagic and Beastgrip at the end of the video, leading to rumours that Cupertino shunned FCPX in the editing of the event iPhone footage…

https://www.youtube.com/watch?v=V3dbG9pAi8I Smartphones are mature, with manufacturers looking for ways to stand out. With the launch of the iPhone 15 Pro, Apple have put the focus very clearly on the professional video capabilities of the new handsets. But there is more here than meets the eye…

As keen eye observers of the camera industry will know, the Leica Q3 is the result of a close partnership between Panasonic and Leica (L² technology-sharing partnership). Panasonic provide the digital side and Leica the industrial design & housing. The lens has Leica’s formula but is digitally corrected, so not made in Wetzlar. Essentially when it comes down to it, the Q3 is 85% a Panasonic full frame camera. Therefore,…

A slow start-up time of over 1 second, and a battery that empties itself when merely attached to a switched off camera, it’s not a good trait of Panasonic’s mirrorless cameras. This follows a bad episode with Leica, where the SL2 jointly made with Panasonic failed to record 4K on the second half of a full battery. What’s going on?

All the animals were gathered around the barn, and one of the pigs got up to make his speech. Comrades, I have something to say, but before I get to that I must tell you that I had a strange dream last night. In my dream, I went down B&H and bought a Sony mirrorless camera and the very next morning, I woke up and had an offer from 20th…

“VENICE” – it’s a word that captures the very essence of cinematic. Everybody knows of Venice, and knows that Venice is one of the most beautiful, most cinematic places in the world. The face of Italy, which is itself the beautiful face of Europe, whereas London is more like the arsehole. Well done Sony, for your VENICE cinema camera branding. What next? Sony BERLIN? Sony NEW YORK? Sony Milton Keynes?…

https://www.youtube.com/watch?v=zSqgzddHooM The iPhone 15 Pro is starting to look like a professional Super 16mm camera for filmmakers. A larger 1/1.28″ main sensor which is nearly Super 16mm size, Apple LOG, 4K ProRes recording externally, 28mm & 35mm modes and a pretty cutting edge zoom optic on the back in addition. Although it shouldn’t be missed that an Android phone can record 6K RAW internally in Cinema DNG format, Apple has…

Do we need 8K? First, a short journey to the past. A similar debate was heard over 4K. It turns out we did in fact need Ultra HD. The quality of 1080p on high resolution sensors wasn’t fantastic. Pixel binning. Line skipping. 4K was a way to get a full pixel readout and oversampling for a more film-like image, with less brittle look, fewer hard edges. Now we have affordable…