Browsing: News

In the last post we saw how EF established Canon as camera market leader, keeping mediocre DSLRs afloat well into the final chapter of the previous decade. EF lenses were critical. These lenses helped in the transition to Canon’s own mirrorless cameras and with EF, users were locked into Canon’s ecosystem, despite the growing threat of mirrorless in the second half of the 2010s. During that time EF even became…

Panasonic pioneered mirrorless cameras 15 years ago and Sony made the first affordable full frame mirrorless camera. It wasn’t until 2018 with the Canon EOS R that the market leader had an answer. Fast forward to 2023, and why is it that Panasonic and Sony have squandered their lead in mirrorless cameras to Canon? Both companies had a massive head start. Panasonic got to the market 10 years ahead of…

The designer’s intent for Micro Four Thirds has been so badly distorted by marketing, the system no longer makes any sense. In the days of the Panasonic GH1, there would be never any question of simply sneaking a small sensor into the body of a full frame camera and calling it a day. This was never the ethos of Micro Four Thirds. Yet that is exactly what Panasonic have done…

Destroyer of worlds. A fearsome new technology. Cillian Murphy finds himself in an intimate relationship with it in Oppenheimer. This is one of Nolan’s finest films. It’s incredibly thought provoking and really gets inside the head of those involved with giving the world nuclear weapons.

Filmmaking is an art form. In the realm of creativity, people often crave the authenticity that only real humans can provide. This is why blockbusters often enlist well-known actors to generate interest and why, despite our daily reliance on them, our personal computers don’t make headlines in gossip columns.

“Today we lost our jobs for you”

https://www.youtube.com/watch?v=7KD8JwDmMFA As Oppenheimer opens around the world, director Christopher Nolan has been speaking to the media about his creative process. In the meantime, Hollywood is vehemently on strike to fight the twin technological threat of the streaming giants and the threat to livelihoods of AI. Whilst not a “luddite”, Nolan admits he’s taken a very large step back from technology in his work life – no smartphone, no social media.…

When it comes to firmware updates Sony has had a lot of upset from users in recent months, and rightly so because they don’t give you anywhere near as many interesting updates as the competition. The Sony a1 was a rare exception in that it got a significant bump in image quality with a new 8K 500Mbit 4:2:2 10bit mode. Other cameras such as one of my personal favourites, the…