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Thanks to strong sales of the Sony A7R II and A7S II, Sony has announced a 23% year on year growth in sales to catapult the company into second place on the market.

If you’re wondering why the latest Casey Neistat video does’t look like it was shot in Canon mush-o-vision, wonder no more!

Slow-mo raw shooters can now make use of an improved 2K 60p mode on the 5D Mark III thanks to Magic Lantern. In addition, 1920 x 800 recordings at 60fps are continuous to the card without a frame limit, a feat made possible thanks to new lossless compression.

Soon, we will all be Pepsi adverts.

UPDATE: It turns out a small group of journalists were invited to the Apple R&D lab for Mac products for a round-table chat with Phil Schiller, Craig Federighi and hardware chief John Ternus. The resulting interviews are revealing – Apple say the previous Mac Pro design boxed them into a thermal corner on performance and thus apologise to pros for the lack of updates. It seems they are putting this right.

Yesterday on April 1st, in amidst the usual click bate Magic Lantern announced a 4K video module for the 5D Mark III. Nobody believed them. It turns out they weren’t joking.

Reports in the media suggest Panasonic are dismantling the ‘digital camera’ division with some even speculating that Panasonic will pull out of the camera market like Samsung. In fact according to Yosuke Yamane of Panasonic, the company is re-doubling their focus on cameras like the GH5 and planning more releases in 2017.

Did your Panasonic GH5 arrive today? A complex beast isn’t it!