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Yes, in many cases, it would be the original vendor. Because especially on the stock market, they care about profit margin and not absolute dollars. In a theoretical situation, let's say Canon currently sells a camera for $3,000 and they get 10% profit margin on it. Now there is a 10% tariff levied. Will they sell the camera for $3,300? No. Because then they go from making 10% on each camera to making 9.1%. Their stock will drop. Instead, the camera will sell for $3,340 or so. Now the margin is retained and wall street isn't pissed off. BMD, I think, isn't a public company and as far as I can see, their US price increases pretty closely track the tariff increases without maintaining margin. The changes have caused total havoc on BMD's pricing - UC 12K only went up 10% or so from $7,000 to $7,700. Pyxis went up 33% to $4,000 and Pyxis 12K went to $6,600 which puts the price way closer to the Ursa now, making it a harder sell.

But tariffs apply at import point not at the retail. Its "import value" is not $5k. For example if Canon R5ii is $4k, Canon USA will take its profit from that, and then B&H. So the import value could be $3k (I don't know how much each middle man takes from MSRP, but I know its not insignificant). So 33% tariff should be applied to the $3k price, which makes it $4k, then add to that the distributer and retailer profit, which was $1k, and then it will be $5k for the customer. But if you apply that to the original retail price of $4k, it becomes $5330. So somebody other than the government pocket that extra $330.

The way these people praise their egos rather than the same planet we live all in is beyond me. RED as many others, the Apple in hands of 60% of the American users is only another example, they need to pay the same tariffs when import the components made elsewhere. Without mention, no Americans will ever accept to receive the same salaries as those people explored overseas. All this is a joke without any connection with reality... unless insanity of mid-20s. Pity politics is a showbiz today rather than seeing people going to the movies or reading a good book, as for instance. Looks like it's all about that. The introduction of social media twenty years ago would end not in a good shape, so here is. - EAG

They have/had a few different plants in Singapore, Malaysia and China. The PYXIS amongst other products is made in China. Of course they might be made in a secret plant in the US and BM are just ramping the price up because it was so well received and they want to make more cash 😂 On a serious note, this is an interesting test case regarding the tariffs as the stated goal of them is to get more American made products to be competitive and the obvious beneficiaries of overseas cinema cameras getting hit would be RED. If you want what the PYXIS 12K offers then RED don’t really have anything like it so you’d have to go higher up their line. The price difference even with the tariffs applied to the 12K is so big that you likely couldn’t be fishing in those waters anyway. So all that happens is RED don’t sell any more cameras and the end user has $1600 less in his pocket. If that is enough to not be able to buy it then it hits the retailers too as they will be selling less which means’s lower tax take all round. 12K cinema cameras of course are a cause celebre for us but this will hit a lot more mainstream products in exactly the same way. RED slashing the KOMODO price last week does look a bit hasty now that the PYXIS 6K has also had a big price increase too. Of course, RED slashed the price to clear the inventory but even so they could’ve made a lot more money by hanging fire.

This situation is a shame, this orange man is writing a black page in the history of the humankind and people who have voted him no less. Ronald Reagan should be as much embarrassed with Republicans as John McCain when refused to even figure this guy "to visit" his dead body... tariffs and paranoid policies are proper of communist regimes, not the free world of a bygone age nowadays.

Wow It looks like every product on their site has a new, higher price in the U.S. Even Resolve! I wonder if folks that preordered already will have their price honored. B&H is still showing the original price.

How they calculated that? Is it Made in China?

The US price has now been updated to incorporate the tariffs. A $1600 increase then. If I was in the US, I think I’d be holding off on that pre-order for a while until the presumably inevitable walk back.

This AI stuff is great, it saves so much time, creating subs, remixing music, mixing the audio, soon it prolly will match log footage from different camera's perfectly. And then you can creatively focus on the overall grade.

I don’t object to that ie, ‘stuff I was going to do anyway’ that just makes my life easier, all good. I already use it in fact in Lightroom, but it’s the wholesale image generation that I oppose.

I wonder that too but so far it seems to be over ten years without having needed to pay again. Apple makes their money off hardware so the software helps sell the hardware. (You could say too that about BM in a way.) The iOS version of Final Cut is a subscription. I don't know how that's doing. There are so many other NLEs for iOS out there that are a one time payment kind of thing that it's competing against, (including their own iMovie for iOS).

It seemed inevitable that they'd eventually charge more for upgrades. And as long as it's a reasonable price, I don't see a huge problem with it. As a potential user though I definitely hope it's not a subscription. I already have to pay for a sub for Photoshop (the alternatives just weren't working for me) and that genuinely pains me. I'd like to avoid having to pay a subscription fee for my NLE, too! As a Final Cut Pro user I keep expecting that Apple will charge for an upgrade, but I am guessing they're waiting for a major version update to do it.

I'm about 80% there with you, but if the so-called "AI" tools are also for things like making smarter masks/object tracking in Resolve, I'll gladly take it. I have 0 interest in generating random lamp posts in my footage, but for my last short film, I spent a bunch of hours doing object tracking manually for somebody's eyes to turn them black when she gets possessed because when I tried the automatic tracking, the machine kept losing track of them. When I looked online to see how to improve the hit rate for automatic tracking, the general advice seemed to be "adjust some parameters and try again and keep doing that until it's tolerable." If there's some machine learning model that makes it track like super duper well, I'd even consider paying a small upcharge for it. As it is, I'm probably going to pay more than that to have a real special effects person do it because my end results are a bit trash (though thankfully most people watching don't comment on how the blackened eyes are shifting on the face a little bit).

It doesn’t interest me either. I’d rather see out whatever remains of my career being ‘authentic’ and even if this means stopping a year or two short, then so be it. ”Look what I made!” What you mean is look at what AI made for you, but don’t kid yourself it was any talent that you had. It is almost certainly the future but I want no part of that future.

"I'm getting too old for this shit. I'm only two weeks away from my retirement." I'm gonna be one of those craft people that refuses to use AI. Damn the consequences. This all sucks. As a documentarian, even something supposedly innocuous like audio transcribing is causing more inadvertent issues than it's solving. It's really getting in my way holistically -- although it "feels" like it's helping in the moment. It divorces me from the nuances and intimacy of the material. How can I be expected to make anything meaningful to the audience or to myself if I allow an algorithm to make crafting determinations, even the simplest ones? Tools are tools, but when the tools diminish rather than enhance? That's a recipe to being superficial. I don't think I want to be superficial. Unless I'm doing corporate bull shit for the pay day. But then, the corporations using AI can now (or soon) cut me out of that calculus anyway. Get off my lawn you damn machines.

Man. Think hard about that.

That's the specific reason, though, that they are that different. If BMD charge me $60 to upgrade to the latest major version every year and I am not interested in the new features that they added, I pay them $0. If they go to a subscription model and charge me $5/month, I pay them $60 every year and if they add new features that I don't care about, I still have to pay them $60 for it or I can't use the existing features that I need. Basically, a subscription model removes the impetus for innovation and for developing features that customers are interested in. Like if the new feature is "we added a stock footage catalog that you can also pay to access," I wouldn't want or care about that new feature. I haven't used stock footage before and don't expect to use it any time in the near future. So yeah, there's a world of difference between a subscription and an optional yearly cost for extra features (and this is more or less how Luminar have been doing things and I'm here for it)

I think this was to be expected, regarding rolling shutter. It's similar to the Ursa Mini Pro G2 clock speeds == RS improvement situation over the G1, but this time in reverse.

Anything is possible, but based on Grant's past remarks about subscription models as well as how things were phrased here, I'd bet the outcome will be in favor up license upgrades (which may end up being some tiered annual payment) vs monthly subscription. That might not be all that different but the key is that with subscription, they cut off your service if you don't pay. Upgrade models, you stay at what version you want and aren't punished for not paying for the service at any particular point. Either way it may hurt the brand; A lot of what makes Resolve attractive is that is has been both freely accessible and stable for the most part. Even the more casual crowd that uses software like CapCut for social edits have found Resolve attractive after they moved to $10/mo subscription. Yeah, perhaps it may be a la carte for the AI tools. We'll see.

If it's subscription, I think there will be rioting in the streets and a lot of users migrating to Final Cut... including me. On the other hand, given that I paid like $200 for my license like 5-8 years ago and have been receiving free upgrades ever since then - and now I have a second license that came with my camera, if they were to ask for $50/year for license upgrades, I wouldn't be upset. After all, if Resolve either makes no money or loses money, they have no incentive as a business to keep supporting it. I'm not upset about that. If, however, they want me to hand them $20/month to use it, I'm done.

I remember Grant saying the same thing in these presentations in years previous. And I remember looking for anything that explicitly stated "free upgrades for life included" and could never find it. People just assume this because that's how it's been so far. I would hate a subscription model. Paying per major version would be fine, I would most likely skip a generation or two before feeling a need to upgrade. Same as I did with Adobe before their switch to subscription. Assuming the AI stuff is the major cost driver that would cause a switch to a different model, it would seem fairer to attach the cost more to the AI stuff- you get basic models/capabilities with the regular Studio purchase, then can pay to add-on better models or faster processing etc.

These are the numbers provided by the Blackmagic employee in the forum thread that I linked above. 8K 3:2 Open Gate 13.51 8K 16:9 11.61 8K 17:9 10.89 8K 2.4:1 8.59 8K 6:5 13.51

How to make someone addicted to drugs: first I will gift you drugs and then when you can't do without them I will ask you for money. Another clear example of enshittification (https://en.wikipedia.org/wiki/Enshittification)

Yeah If it becomes subscription based, and it is in the Adobe price range. I might jump ship, as photoshop and Lightroom would be nice to have. We will see. I really hate the adobe subscription model.

02:37:32 "We'll probably eventually charge some kind of upgrade for this." Looks like we can expect to pay for major version upgrades in the future. Still better than a subscription, thankfully.