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Firstly there is a multitude of problems that were allowed to happen, that has had this announcement made and uncharacteristically these comments are made by the two people often associated with destroying Hollywood in the first place, whilst both Lucas and Spielberg created moments in cinema that yielded the terminology 'blockbuster', they are not to blame entirely.   The studios having let the dreamers of the 70s have their way, in order to stop their film industry falling apart, an industry that no longer knew what to do with the fast changing cultural landscape of the era, decided to play observer. In observing they saw a formula and took the reigns back, what they didn't observe is the 'why' and focused only on the '$' these films made. Having run much of the Hollywood gauntlet under this ideology worked until the era of todays audience kicked in, or more importantly speaking the age of the internet. Today audiences are in charge and the film industry is having to fight back against many other forms of entertainment on many different portals out there, what is making it worse in this 'tailored to my own choice' era, is that again the industry isn't wanting to understand or learn from, so they keep upping the event tentpoles and not the culture of what cinema has been for a 100 years.   Originality costs today, that is the fundamental reasoning behind remake culture, the last studio original fable was Inception and Nolan had to earn that, and did so with the ROI of TDK and the promise that he would also do TDKR. The same goes for Spielberg, just because he has made a lot of hits doesn't mean they will bow to him, the business is about the business of film, so for Schindlers List to be green lit, he had to sign for JP:Lost World and when you watch that film, you can tell right away his heart is not in it, in any of it, because he had to make it and not wanted to make it.   As for Lucas and his Red Tails nightmare, the business told him 'no one would be interested in that particular story, it was the business talking and he didn't want to listen, this was both right and wrong. Lucas accused the industry of being racist and this was a huge error on his side of reasoning, a little blind sided and more in line with a trouble maker, than as a bonafide reason. He should have understood what the industry was saying or just financed it himself, which he ended up doing.   At the Berlinale this year, I spoke with a lot of buyers at the EFM (European Film Market) as I have a UK thriller script set in the Afro Carribean UK community and even though it's not about the culture of these people, the first thing more than half of them told me was, we don't buy black stories, when I probed why, rather than assuming the worst, they said we cannot sell them, it was that simple, they were being truthful about sales which is what they do and they know what they are talking about, they were not being racist.   What is clearly missing and has been for a long time is what the culture of cinema used to be about that led to an industry being fruitful and now that there are signs of it becoming fruitless, no one wants to understand the hierarchy of the failure that has led to that.   If anything, the people, as in the audience, well they are in charge now right, not the studios, and are dictating what is being made by them. Good you might say on one hand, well actually it is bad on the other, because for every $1b, an empty and void of content Iron Man type movie makes, this only guarantees to Hollywood that that is what the people want, hence why they will only give their energies and resources to keep making them. However, if only those type of movies are shown, what choice do we have? It's a vicous circle, and until once more the industry collapes, and again they ask the creatives to give them back an industry again, it will be too late.   We cannot have the 70s again, and Hollywood cannot rely and hope the same can be repeated again, because those that can have gone on to other portals now to deliver them, furthermore, watching cinema and that magical artful experience of having a voice shared by many at the same time, a voice that matters first, is truly if not already lost right now.   A New Hope is more than needed, both culturally, creatively and most importantly, in alignment with an industry willing to listen and apply.  

I didn't make it clear that the buyers I spoke to were from all over the world, they were more than willing to listen. I told them it was an urban thriller, all good, I told them it was set in London, all good, I told them it was about injustice, all good, I told them it was a multi-cultural cast... they were outta there LOL. To be honest I wasn't at all surprised. One thing you do when you come to understand film sales agents is understand the numbers, they now all have a universal processor which not only determines how much they will pay for a film but will also tell them what they are expected to make from it, it's actually quite scary when they talk to you about it, with a big grin on their faces, you are standing there watching your project being stripped of any artistic merit, any soul that might touch a persons heart and resonate with them, and are left being like a piece of sushi on those conveyor belts.   I am often dumbfounded by what I find is just normal today, in a lot of what we call a way of life, which is a total lack of quality control or oversight as basic values, what these people don't want to understand, is that they are in the business of creating film to sustain a fim business, and what filmmakers more often than not when starting out don't want to understand, is... that they are wanting to get into the business of making films as a living. What both need to get on board with, is how to help each other sustain each other. I remember at film school being ignored for 3 years because I said the forbidden words, 'the business of film', when what I should have said is, 'I want to make films that no one will ever see, that are about fruit decomposing over 24 hours, that I will then project in slow motion to deliver my artistic vision', that would have got me luvved up from day one, and played no doubt in the arsehole of the ICA!   Creative vision is all fine and dandy if you are spending your own money but the second someone gives you a pound or a dollar you will have to accept that opinion and deliver a return on that investment, that's what you are promising by accepting the investment to begin with. The films you make today must deliver the business and as previously mentioned, the mechanical only wants the formula and only the formulaic will be adhered to as it makes sense to support that, risk and lean management are what all these guys are about, your vision means nothing to them, the numbers do.   It is quite possible that maybe this outburst from Spielberg and Lucas should NOT be adhered to, and allowed to happen, only then they may wake up, well only for a moment before the next original idea gets exploited, and milked to death, afterall Steven Soderbergh recently quit because of the same reasons. You and I both know Andrew, creativity is risk and risk only! To step into the unknown is the excitement and when you do and it works then they all come following!  

  My theory is the German film industry suffers from too much professionalism.   The UK is a ragtag island of adults who haven't quite grown up and crazy ideas :) We're also a bit arrogant, on the whole we don't take cues from the audience or pander to what sells best. That in my view is why we're creative.   There are probably more hard working consummate professionals here in Germany but not very much room for playing around. As a result a lot of people in the consummately professional German film industry feel they are in a creative crisis and ignored internationally due to uninteresting output.   Salesman don't play.   These people grew up quickly into adults and began striving for careers.   It's essential to experiment, to play and to go crazy. The film industry demands it, always has. Creativity IS play.   The problem is just like with professional sport, the creativity and personality has been sucked out of it because it is striving for performance, like a machine and it's become too sensible and sterile.   A salesman's target is to sell in the biggest numbers possible, but they don't realise how the film industry works...   Good films come from play, and good sales begin from niche hits.   A salesman's job is to observe current market trends.   Essentially the film industry has turned into an observer rather than a creator.   The role of a creator is to create! Not just watch what sells best and copy it.

In the end, your only weapon is innovative content. You have a global audience at your finger tips, - can you win them over? There has never been a better time for emerging filmmakers than now.   Words of wisdom from Tarantino and Rodriguez.    http://www.youtube.com/watch?v=MVE296BvOj4

Implosion? Maybe for pampered filmmakers used to the status quo. Yes, Steven, now you gotta compete in a much more democratic digital environment. The days of a dozen good filmmakers and hundreds of millions of audiences are over. We are heading into the era of tens of thousands of filmmakers and billions of audiences. Grab a fucking camera. 

Ah, I saw Redtails and I think it was the worst movie I have ever seen . I don't think it would be good enough for tv . So dumbed down,it was insulting to a really great story. Tim

The tendency with most products is to have more and more niches and choices. With the recent makers' revolution, we find ourselves buying specific niche products directly from the makers more and more, instead of getting the mainstream generalized version from the big brands, it's all about customization and having your very specific needs solved.   Maybe we can see that with cinema too? Maybe we'll start seeing independent theaters making their own programmes instead of following the big studios' distribution schedule. Maybe the managers/curators of these theaters will start dealing directly with the independent filmmakers of the films they want to show. Maybe each film and director will be almost like a band that goes on tour, trying to find theaters that will screen their films and sell them to those specific theaters. There's always YouTube, Netflix, etc... for a wider distribution model, but these independent theaters would give you the cinema experience...   Whatever happens, I'm sure good cinema will eventually find a way into the cinemas, might happen in a totally unpredictable way, but it will live on.