I've always liked Kinefinity because the images from the camera have that much needed soul and tangibility. The BMCC has some of it, the Alexa has a lot of it, the D16 has a ton of it. Th emotional touch is worth so much! I'll be keeping an eye on this thing and future products. With the news that the Blackmagic Water Tank Microwave 10" iPad URSA Bomb Disposal Camera has 150fps coming up, I hope this also means that the original BMCC will be replaced and that competition for products with soul gets very fierce!!