I love me some up-tempo pacing (I have the attention span of a 6-year-old), so I didn't mind it, really. Also, a lot of these cuts seemed motivated by the music. Now at first I was like: oh no, this is one of these pretentious hipster vids with random all-over-the-place stuff just for the sake of it. But then after a few seconds the track picked up. The fragment visuals led up to the establishing shot of the street. Then showing the girls having fun on their night out in the city, playing pool, singing, dancing, chatting, laughing. Just a good time. Visually I just found it to have very pleasing colors and light. Very nice depth of field and softness, together with the motion and grain it felt very filmlike and organic. I absolutely adored the look in the screencap below. Very dreamy, nice silky milky blacks. Nice bokeh going on. If you don't get that. Well, I guess everyone's got different taste. Would be boring if we'd all be the same! About the fuzz and cuts with no clear purpose... you could also interpret it as 'the next day's memory of last night'. When you were out the night before, the next day you probably remember bits and pieces, but not everything is quite as clear. So in a way, you could interpret the way the footage is being presented to us as not an in-the-moment documentation, but more of a dreamy memory flashing by before the viewer's eyes. It was a fashion piece. I assume the bags were the actual main characters in this and incorporated in such way. Together with the bracelets they really stood out with their vibrant colors. So, I think this approach has paid off quite nicely. It works for me atleast. It shows the power of the tools used and Ed's creative and artistic side to set a certain mood. Now, you might not want (and you shouldn't want) to go with this look for everything you shoot. But just as a camera is a tool, so are different grades, cuts and grains...