Thank you for the great 2023 summary. I still believe you have some of most insightful eyes on the internet. Breadth and context. Bought an early S1, thanks to you.
You are better in print. A clarity and conciseness. Maybe editing cycles. You know âpracticeâ, and all that. Or maybe just skill with the printed word.
But the world changed. Like for an owner of a vinyl store. Only one move there: high end, obscure, collectible, or promising sonic nirvana. Not so easy for blogs.
On YouTube, still finding your voice. The âdunk & snarkâ is fun but not really the basis for a âtrusted brandâ. And kinda of âone shotâ. Making fun, once, is the truthie humor a comedian finds. We laugh. Twice, (well, in cameras) everyone starts to think âmeanâ.
And a shortage of worthy and recognizable targets. Hard to imagine dunking on Gordon Laing. Parody perhaps. Dunking? No way to make friends. Laing and Undone, both do the work. Just started down the YouTube path earlier. Eh, and a little more checklist oriented.
The early days of DSLR had lots of subtle details to be revealed. A maturing market, with slower camera releases, well tricky to navigate.
After many years of grateful reading, why this first post? (excuse: no addl. insights) You are a nice guy and probably nicer in person than your blog might suggest (always thought you had an edge). My first clue was some trade show interview (not yours) and I was like, âHmm, would really like to have a beer with this guy.â Not what I expected.
Your early USP: more reverence for film like qualities than pixels. And of course, âI canât believe the vendor treats their users this way!â You idealistic hope that capitalists will see the light is quite charming. In that Don Quixote way ; -)
I too am tired of Canonâs market segmentation.
Iâve gone on too long without really helping. Ouch. Really? Yup. Oh well, have to, as they say, âgive it a goâ.
So⌠Consider the sub-brand âRomancing the Frameâ. Might be room. Simply loving a few frames (or setup). Really loving it! Passion is a quality everyone can related to. Not a music video, just loving a few frames. Different than âEvery Frame a paintingâ. Mere mortal setups. In pawn shops, bathrooms, a tired alley, a ticket counter. With characters. Real characters.
Yes, every online film class has one or two of these. The opportunity: a deeper focus on sharing the joy in both finding and creating. Of course, with music. Not just discovering, but also building a visual quality that didnât exist.
Consider: This Frame â The Make-Over Edition.
Closer to the roots of EOSHD. Film look from a then cheaper 5d. Check out Ulysses Aoki. Only 39.k subs, but 996K view in three months on âThis $200 camera shoots infinite film like photosâ. Reminds be a bit of you and your early B-roll. Your offering: some combo of lighting, filters, profiles, LUTS, diffusion, flags, and used cameras. Concise quick takes & tricks. Passion + hard work is how any filmmaker gets there. And youâll have to let your inner romantic, out for a stroll more often. (maybe watch some old Graham Kerr, Galloping Gourmet. Yeah, right. )
Lots of less conflicted sponsorship options in lighting. Many lights good enough. No lens lock-in, etc.
Any new (online personality) direction is going to take some serious work. Casey Neistat kinda work. He still does it. Not just insights spoken to a lens. One reason for the move back to NYC is probably the B-roll. Checkout the comments on âThe Problem with New York City. Heâs an entertainer, not a reviewer, but he does the work. (Max Joseph taught him to edit) Think you get the idea.
I realize this is just suggesting finding a tighter focus on âinfotainmentâ. And more work. Might not be you.
Doubt I helped. You probably knew all this. Please consider all these words just a long winded way to say âfeel yaâ. Wishing you all the best. And indeed, wish I could buy you a beer (in person).
Cheers, (and with gratitude)