8K is cancelled.
Just use AI to make it better... IMAX does!
https://ymcinema.com/2023/10/02/imax-ceo-we-use-ai-to-blowup-images/?expand_article=1
From IMAX CEO, Richard Gelfond:
"we use it to blow up images. We use AI to make the images look better, we sharpen the edges, and we take the grain out. We have been using AI for supplements for a while."
"However, the best reference for that utilization of the IMAX proprietary algorithm and AI tech, is the talked-about sci-fi project, The Creator. The movie was shot entirely on Sony FX3 which is not an IMAX-certified camera. Nevertheless, the ProRes RAW footage was undergone special treatment by IMAX AI technologies, in order to boost the imagery and make it capable enough to hold up against the huge canvas."
Other streaming services only store feature films in 2K and upscale to 4K for people who stream in 4K, and now IMAX, the supposed best quality folks upscale using AI.
We all knew that streaming was a low-quality distribution, and now IMAX is too...
How can they get away with this????
Maybe.... *gasp* ....because it's not visible? I mean, you could say that AI is good enough for IMAX, but you could also say that visual perception is so low that you can't even tell that IMAX is upscaling with AI! It works both ways!!
😂😂😂