High-end production and film industry is in real trouble at the moment.
Stuff is not selling.
From ARRI, RED, all the way down to vintage lenses on eBay there has been a real slump in demand.
It was good timing for RED to sell up to Nikon. Not so great for Nikon though.
The question is how long this slump is going to last...
Streaming giants are cutting back on new production. Cinemas closing left right and centre across the world. TV is struggling for ad money and social media is taking over casual viewing in the home with GenZ.
So it remains to be seen how long RED can last and whether the market correction for high-end gear is going to be significant and permanent, especially with AI on the horizon.