Why should people buy any Atomos product? They shouldn't. Atomos is a terrible company who moved a while ago from selling customers a working tool and supporting it to trying to build new revenue streams from their existing customer base.
The whole reason to release a "new" Ninja V model seems to have been to release the same hardware again, but with a few licenses that were an additional cost on the original NInja V (such as H.265), but that nobody in their right mind was going to buy (why would I get a Ninja V to record in the codec that my camera already uses?)... difference in price for the new monitor? Basically the cost of buying those add-ons for the original.
It's also why getting the activation code for ProRes RAW for the Ninja V went from a simple basic website where you entered a serial number and it gave you an activation code - now the site forces you to register and wade through a bunch of ads (for things like add-on software licenses) before you can register it. Meanwhile, you take the Video Assist 12G out of a box, plug in your camera, and start recording BM Raw.
And that's all in addition to the bad press, sexual harassment allegations, covid fuckery, etc.
If Atomos are struggling, they have only themselves and their own terrible choices to blame.