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It already happened.... ( WTF Lumix ????) Honestly not sure what's going on with Lumix.

I'd say the A7 IV has a better sensor in a similarly priced body ($1500-2500 market). The Z6 III clearly is a new generation of sensor, in that same mid-range price bracket. The S5 Mark II is competitive on price, but Panasonic may as well give up on taking any sales away from the others. I really do think now that they have quit the flagship enthusiast and high-end market, in order to leave it to Leica. There can be no other explanation. The S1 series didn't sell well enough, so why throw good money after bad when they can use a tiny fraction of the budget on very low-cost stuff like the S9 with a 7 year old sensor? And they have continued to get new LSIs and new firmware features such as on the GH7, new codecs, ProRes, etc. So maybe there is a built up to a new S1H or something like that. But I just find it all very strange that in the 6 years between the big important S1 series launch and now, they have absolutely nothing to show for it. https://www.eoshd.com/news/panasonic-hiatus-worries-as-flagship-cameras-remain-nowhere-to-be-seen-in-2024/

My comment was exclusively about todays live stream, which was very low key and routine for some mundane items. But in the larger picture, its true that in the past few years, panasonic has exclusively released mid budget full frame cameras. They haven't competed with the $4300 R5 for sure. So if we are talking about the >$3500-ish market, Panasonic may be out. But in the $1500-$2500 market, I don't see anything that is noticeably more appealing than what panasonic offers, except maybe the quite recent Nikon Z6III, specifically if you care about readout speed. Like I said in the other topic, it may be the case that there simply isn't a better sensor that is reasonably priced right now. It's not like the competition has better sensors in similar priced bodies.

They have not entirely quit the camera industry but it does feel like a soft quit at the moment.

The single biggest problem IMO with LUMIX is they just don’t make any hype off their own backs. Any hype that does exist comes from a handful of vocal users. Just one example is the Olympics. Every Olympics do ‘we’ really need a new camera? Probably not, but how much do the likes of Nikon and Canon hype it? What hype re. anything is there ever from LUMIX? Just like shit quality pictures etc on social media that we are talking about on another thread, to 99% of people, the quality isn’t the thing. How popular something is perceived to be is. The more popular something is, the ‘better’. It’s a popularity contest. They need to get this into their thick skulls. And even if they do have something coming, it’s possibly too late now because whilst the product might be A grade, there’s no hype! 😏

Wow... the buying public really are not rewarding the innovation shown by Panasonic and Fuji judging by those numbers. You wonder how sustainable 260k is for Panasonic, as 3.6% is just pathetic for a company that size. What were Samsung on before the exit? Olympus? OM are doing very badly considering the size of a system they inherited, many loyal users. Canon, what can I say - they just don't deserve to be that far ahead when there are so many better options behind from Sony, Nikon and Fuji. People... their habits die hard don't they. Makes me think they rushed out the original EOS R just to bind people into the RF lenses early.

I haven't been following his recent personal stories for obvious reasons!

I do now. They REALLY want you to use the ATEM (which is what I have it for anyway) but if you buy the zoom demand add on then you can assign one of its buttons to trigger the AF. However…. The P4K/6K have a beta firmware that uses the same Ethernet control now so I have developed two different controller options last week in preparation for getting the Micro Studio 4K G2. Just tested them and they work well. I’ll be doing a third type this week as I’m trying a different approach. So I’ll personally be covered if I want to use it outside of the ATEM environment but I’m not convinced enough other people will be interested in doing the same for me to commercialise it. It’s laughably small when put next to a regular P4K so it would be great for a lot of applications but the Bluetooth omission is definitely borderline kinky.

If the latest smoke signals coming from the Dolomites are to be believed, the new Fuji camera will be a half frame camera. If there are nominations for dumbest rumor of the decade, this might be it... and if it turns out to be true, the nomination can become dumbest camera of the decade... given that half frame is nearly exactly the same size as APS-C. Is there really so much demand for "give me a sensor that's about the same size, but 4:3 instead of 3:2?" https://www.fujirumors.com/this-is-the-mysterious-all-new-camera-to-be-launched-by-fujifilm-in-2025/