I get it, but here’s the thing, while Panasonic’s marketing for the S9 does mention the casual shooter, the features they’ve packed into it are clearly aimed at more advanced users. That’s where the confusion comes in. Panasonic seems to be trying to appeal to both casual users and professionals, but the camera’s actual design and capabilities are more aligned with the needs of the pros. It’s a bit of mixed messaging. They’re promoting it broadly, but in reality, the features go far beyond what most casual shooters are looking for.
The launch only added to this confusion by targeting the wrong lenses and reviewers, which didn’t align with casual users. So, while the marketing might say “casual,” the S9’s functionality clearly points to a more advanced audience. And that brings it to another frustration. Panasonic’s split between MFT and L-Mount. Instead of unifying their systems, they’re pushing L-Mount for full-frame, which leaves Micro Four Thirds users feeling a bit sidelined.
It would’ve been smarter to find a way to make L-Mount lenses compatible with MFT bodies via an adapter. Sure, there are technical challenges, like the difference in sensor size and flange distance, but companies like Metabones have shown that it’s possible. If Panasonic had figured out a way to bridge the gap, it would have been much easier for users who are invested in both systems. Instead, we’re left juggling two separate ecosystems, which doesn’t feel necessary when both could benefit from more seamless integration.