Lowering the Panasonic S9 to $999 wouldn’t make sense given what it offers. The S9 has a full-frame sensor, which delivers better image quality than the APS-C sensor in the Fujifilm X-M5, especially in low-light. It also has 6K video recording, in-body stabilization, and advanced video tools like LUTs, making it ideal for hybrid shooters. The X-M5 is more affordable because it’s built for enthusiasts with fewer high-end features, like a smaller sensor and no IBIS. The S9 is an entry into pro-level cameras, not an entry-level option.