Andrew Reid

Yes it looks that way. In the end, it isn't even about specs, but how the technology is applied in products. The products are lame. Great specs but lame. Lame to use. Unenjoyable almost. Canon went on a big technological push as well once - with CMOS lead DSLR revolution between 2004-2010. Then sat back. So there is definitely a precedent for the strategy.

Creative Cloud is anti-competitive, locking users into a perpetual payment plan with no guarantee of future costs. What started at Adobe has spread like a cancer in the software and creative app industry with subscriber-only plans rather than a one off purchase price. Our subscriptions as businesses, enthusiasts and consumers are stacking up and becoming a real monthly headache, and it is time governments looked into regulating the subscription software industry - starting with the king bastard of them all, Adobe. Read the full article

If you read this hyperbole, it isn't just a YouTuber thing. It is established backbone of the photographic press. DPReview. ImagingResource and all the tech blogs like The Verge. https://www.imaging-resource.com/news/2019/07/25/sony-rx100-vii-offers-the-flagship-a9s-speed-eye-af-plus-4k-video-tweaks-in I don't mind hype when it's justified. Sometimes hype can be close to the truth. This time it's a fucking transparent shit show of shill-like Sony influenced PR spin. First bear in mind that the RX100 VII is the SAME as the VI, but it has a mic socket and the screen flips at an angle so you can do selfies. There are a few tweaks, the AF has got a BIT faster but it was already fast PDAF on the last 3 models. Same lens, same sensor size, same image quality, same body design, same EVF, same screen spec, same fundamental specs. $1200 upgrade for VI owners like me. So with that in mind, I'd like to know how IR's writer Mike Tomkins justifies any of this hyperbole: "Buckle in for the ride" "We referred to [previous mode last Summer] in our headline as "an A7 III in your pocket". Well, with the RX100 VII, Sony is... delivering what it's referring to as "the speed of an A9 in your pocket." "Yes, you read that right -- we're talking the performance of a US$3,000 flagship, professional-class full-frame mirrorless camera in a device that you can slip into a pants pocket." (Because the AF is 5% faster???) It reads like a marketing man's autocue on stage. They are that desperate to get clicks from even the most boring camera update, and do the bidding for free of a massive corporation that is exploiting them and using them for all they're worth. And not just one of them, but all of them repeating the same lines like "A9 performance" as if from a script. Even if the AF speed is close to an A9, for me "A9 performance camera" is code word for full frame performance, and refers to far more than AF. It implies the image is similar. It's a lie, repeated again and again in clickbait headline after headline. We know it's a complete different class of image quality to full frame without the look of a full frame lens, but the average consumer on Facebook doesn't. Liars. Plain and simple shilling.

It's the same on the front page of Google for most search queries. The internet is going to be in crisis at this rate. Trust already at an all-time low. How long before people see through the hype and clickbait? Or are they all just too fucking stupid to notice or care... The corporate shill machine is the direct result of company marketing strategies... BIG dollar spends shifting from traditional media (TV and print) to online... Namely social media and influencers. But the lack of backbone on behalf of the influencer takes it to a new level. These people would go to the opening of a fucking envelope. Why don't they be more picky FFS.

God the hype. It's unbearable. The camera is virtually IDENTICAL to the last model. Seems all Sony need to do to restart the YouTube hype machine is change the fucking number on the front of the case. Last year's was not a mini-A9. Still had very fast AF, just like the year before, and the year before that. Suddenly it's a mini-A9. For me, a mini-A9 would be full frame, not a P&S compact with shit 1999 Canon IXUS style body design. How about you fuck off and go and lick Peter Mckinnon's ass.

I am told the 4K is not unlimited at all!

Japanese Cartel

You'll be stepping down video quality too much on original A7. It barely looks like 720p and has moire. The A7S is much better in 1080p internally. No 4K. What are you recording externally to? It does 4K via HDMI. The A7S is very old, but still not *that* cheap used. There are cheaper nice 1080p full frame cameras around these days.

I think we should talk about the hype as well. Sony adds a mic jack and all the YouTubers go mental. Meanwhile Sigma Fp announced with Cinema DNG RAW video and they're all "EH". Fucking joke.

Yes for us the Sigma FP and Panasonic S1H are a breath of fresh air. Sony on the other hand... Just about numbers now, it seems.

All sorts of innovation remains. Not just larger numbers on the box. Modularity. Add ons. Different grips. Different interface jacks at the side. Slot in LCDs. Wireless modular follow focuses. Exposing at 1/50 F2 in daylight without pissing around with filters. Better dynamic range. More film like colour profiles. Better design and styling of bodies and lenses. More soul and character. More photographic DNA. Better controls. Larger screens. Better touch screen interfaces designed afresh from ground up. Human-like focus pulls using the AF system, not the quick digital looking racks. A.I. Apps. Wireless focusing modules. LiDar. The list is fucking endless... But all Sony sees is higher megapixels and faster processors.

I understand that the honest truth in written form is hard to take for fanboys, but remind me now who needs to grow up.

Tomorrow I'll be doing a blog post with my favourite submissions in it. In the post I will clear up how we go from here... I suggest we go for 1 more week of submissions. However to make the blog post more interesting, I am going to reveal one of my choices of camera and post the video I shot with it tomorrow. Maybe it will give some people some ideas and spice things up. The voting will then take place after 1 more week of shooting... You can reveal your choices of camera too, but after the voting in a week. If I reveal mine straight away, that would make for a more interesting blog post and not affect the results, as I am not eligible to win. I will however be making one of the submitted videos under an anonymous pseudonym, which I am eligible for in the forum vote Time to get registering that Fake forum account

Amazing actor. Embodied Bladerunner's whole concept in one character. Amazing sense of that he felt the role for real while acting it. Time to die. But never to be forgotten in a billion years. RIP!!

Stuck in an iterative rut with no experimentation on form or concept, with no imagination or new ideas, Sony is in danger of becoming merely a "specs" company, designing only by committee and median user feedback. Read the full article

It's not THAT funny, it's one of those things that works better if you think it's real, than as an obvious comedy. Quite subversive. Creative scene is definitely ripe for piss-taking that's for sure. Especially modern music scene with the "gangster" white hipsters and their edgy tats and dreadful taste in music. Get a drum machine and talk over it = art? Fuck off.

Why not? You get it with a smartphone. Dude, this is 2019. This camera is an expensive upgrade at $1200 just to get a fucking 5 cent mic jack component and a different hinge. Sony is the new Canon.

Rich kids being gangster. Nothing worse on this planet. It's all a bit Spinal Tap... But so close to the awful truth of hipsters in the creative industry

I think I may extend it a few days, not too long, but people who were first to post their videos, definitely have bonus points in my eyes.

Huge congrats to the entries so far. As there are still a lot of people who haven't submitted theirs yet and deadline is very close, I might extend it for a bit longer. What do you guys think? 24th original end-date is this Wednesday! Indeed! I saw what has been happening in HK. STAY SAFE and prosper... You have all of our support for your gem of a city. I have been to Hong Kong before and found it really inspired me creatively, I loved its independent spirit. You made something good out of the dark weekend regardless The colours and dynamic range came out incredibly well. Is it a 4K cam or just 1080? Yes it is, unless we extend it for a couple of days... Let's discuss it, and I'll consider any requests from people who did buy a camera, but are late shooting or editing.

I can't wait to see what this camera is

A codec is a codec. Job of a codec is to encode (hence the name) an image. Compression is a form of encoding an image. No need to separate the terms. H.265 is a codec, simple as that. Not helpful to say it's not a video camera codec when it's used in video cameras. It has hardware acceleration on a GPU. That doesn't make it exclusively a computer GPU codec. Stop reading what ever you have been doing, because it's a load of twaddle. It's designed for delivery and acquisition... Acquisition of high resolution with small file sizes, especially on smartphones, and delivery of the same. Makes no sense to say it is designed for only one part of the job. If it is doing something it isn't designed to do, it's doing it pretty well. Like H.264, these things aren't designed with just the decoding and streaming side in mind, they are designed for acquisition and encoding in a device as well.

Where are you getting this idea from?

When the fakes are more imaginative than the actual cameras

I recommend putting 2 entries in. One 4K camera, and one in the spirit of the rules