Probably because no body brags about what light they have vs camera.. 😂
I am definitely guilty as charged 😅, as I only step up my lighting department last year vs many camera bodies I bought through out the year.
My other friend just got Godox VL200 recently after I tempted him with the result I got from my Aperture lol, and he been doing video for nearly a decade! That was his first big light purchase beside the normal $100 LED panel that a lot videographer buy when they started.