I personally prefer realism in cinema: exceptional lifelike detail and lifelike smoothness in all movement.
This obviously sets higher requirements for the quality of the set and for the quality of the makeup on the actors. The actors must have fashion photography quality makeup and not a "theatrical makeup". Set must be more true (or CGI) rather than bunch of painted styrofoam because it shows up when the detail is there.
My vision is that cinema eventually becomes surreal experience where it is hard to distinguish from actually being there. It is like painting would no longer be a painting but a high quality photograph. Photograph is still art, so is 3D imagery. It is surely different kind of art than the 2D realm with all the motion blur and loss of detail and grain going on (and I have to admit I like sometimes a grainy look like the new Battlestar Galactica series had), but the true pushing the boundaries and advancing on this area will move towards more lifelike experience.
The lifelike experience has nothing to do with TV soap operas that are not at all lifelike experience. They are like looking a doll house. Lifelike experience is a deep immersion like you would enter the Matrix.
It was quite obvious with Avatar what the limitation with 24p with the 3D imagery is. Always when there was motion blur, it killed the immersion and it made me feel like I had glasses that were incompatible with my vision.
There is of course alternative for those who do not prefer lifelike images. Like not everybody prefer photography but prefers more oil paintings. Or someone likes hand drawn cartoons rather than computer rendered Pixar films. I do not have narrow look on these, everything has its place and there is hardly anything somebody wouldn't like and other wouldn't hate.
I am very much looking forward to seeing Hobbit and what might come from James Cameron also. I hope at 48 fps the 3D will be more lifelike and more immersive than the 24p that feels like having eyesight problem at times (I do not have eyeglasses, but 24p at 3D looks to me a bit like putting way too strong eyeglasses on that are not fitting with my vision). My brain also selectively wants to blank unfitting elements from the 3D scene, and it turns out in cases of motion blur, only one eye signal sometimes reach the brain. Quite far cry from what my vision about a Matrix like virtual reality would be.