I dont need the 4k, its about low noise, high sensitivity and dynamic range and 60fps for me. Nikon are the only big camera maker that don't need to worry about cannibalising sales of their video cameras (for the obvious reason). 6 months ago I resigned myself to investing in a separate video solution after looking at what sony nikon and canon were offering in their full frame dslrs. I jumped to Nikon FF from canon crop. I would love nikon to start taking video more seriously. I'd love it even more if they worked on improving the video in their DSLRS rather than creating a vertically integrated product line, but hey ho, thats market forces for you.