I agree, Clayton. There is so much to love about the image from BMCC and BMPCC. If I were planning out a commercial or short and had everything figured out ahead of time, I would go Blackmagic. I cannot afford RED or Arri. For everything else, and that is a lot, I'm going with a GH4 or A7s. It provides everything BMCs don't: ease of use, frame rates, A7s ISO, but ease of use, and as Clayton responded with ergonomics mean everything when I'm on a job, most of the time. I have enough to stress about (audio, talent, getting there, do I have all my stuff, backups of everything, cards, batteries, lighting, etc..) If my camera requires more than others on top of that, I'm simply not grabbing it. I LOVE the image out of the BMC cameras and would never dog it, just wish they were easier to use, as they would be perfect.