Even RED is now loosing numbers of their enthusiast, latest development with prices moving to the segment of way more expensive Alexa galaxy. Lots of Redfans is not interested in another hype upgrade only to get same old sensor with half stop of DR more, need to buy all new expensive modules, batteries and memory cards again. Only plus is that ProRes on board, but for what price. RED made lots of money on their enthusiasts and now is shifting away to the top pro level category. Here you have that damned ProRes, but you have to pay way more. Btw Canon is also manufacturer of 4K displays