Meh, I've found that the younger generation who has grown up with this HDTV "Smoothscan" tech abomination actually PREFERS the artificial and sped-up "soap opera" look, and they prefer the higher frame rates. That said, most theater projectors sold in the past few years can do lower framerate HFR, but this latest format is going to be VERY expensive for theaters to adopt. It requires two very expensive projectors linked together, so only the very large venues in the very large cities will upgrade. Keep in mind that an entry level, 9000 lumen 2k DCI projector with IMB costs about $32,000. Hooking up two of these Barco 4k Laser HFR HDR 3-D projectors will probably cost at least $350,000. Granted, the price will come down, but still, it'll take 7-10 years to pay off such a large investment for early adopters. One big tech item to keep an eye on is MagicLeap and their new hyper-virtual reality glasses. Magicleap is talking about putting photons on glass directly without "pixels" and totally augmenting reality without goggles. A MagicLeap-like tech, combined with HFR and HDR is probably going to be the norm in less than ten years. It would be cool to see the technologies combined. The projected image on the screen could provide depth, and the VR could provide the "wow" factor of stuff literally flying around in the room. But what's most interesting, is that from what I've read about MagicLeap is that it could simply replace the projector entirely, since the image in the MagicLeap headset is entirely recreated from reality. People would just come into a theater, put on the glasses, and stare at a calibration screen/image on a wall, and everything else would be VR.