The pricing does seem unusual to me. This is like midrange consumer ILC territory, like the G85. When the original Pocket was released, it was selling for what, $995.00? And the GH3 retailed for $1,300.00 at the time I believe. So the Pocket was 30% less than the Panasonic. Now, the Pocket II is going up against the GH5s, so 50% less. And yet many think this is going to kill off not only the Lumix, but many of the lower end cinema cameras as well, at least for budget filmmaking. Before anyone goes off on me, I'm not knocking it, just thinking out loud.