Canon: The IBM of camera makers.
They may think their lens line will save them, but Sigma begs to differ, and Tokina sees the cine writing on the wall, too. :)
Once Sigma starts making cine lenses, and Rokinon figures out AF, that'll be that for a lot of Canon videographers. I'm just glad I was able to hack my EF-S 17-55 f/2.8 IS to work with my SpeedBooster/BMPCC.