I recently saw this ad that was directed and color graded by Matthew Firpo: What caught my attention, was the lovely "creamy" highlights and overal color grading of the video. I've seen this look before in fashion videos and, as a beginner in color grading, always wondered how to create it. So far I have been able to determine that the shadows are raised by about 10IRE and the highlights look to be lowered by around 10IRE. Any more tips on how to replicate such a look? Also, would you overexpose in camera when filming for this? The ad was probably filmed on a Red Dragon in raw. But would a GH4 for example (with it's lower DR) be able to get similar color? All advice welcome!