The specs on this camera are just ridiculous, and that autofocus feature looks amazing. But the price is high; there's no way around that. The question is deciding whether there's actual value for that price. For instance, based on these specs and the one film we've seen so far, I'd choose to buy this camera over the lesser Reds -- you'd probably be saving a few grand in that case, and gaining a better post workflow. There's a ton of value compared to the FS7, even though you're paying twice as much. But compared to FS7 we get better low-light capability, weather-proofing, color science, lens selection, number of NDs, multiple card/recording options, superior monitoring, and the aforementioned focus options. It pretty much has everything we say we want. The catch is that it comes with a price tag many people will find too high. The Kinefinity cameras are very interesting as well. The footage coming from them is cinematic-looking in a way that the one C300mkII film isn't. But the Kine cameras pose their own set of issues: support and workflow to name two. Most people who've reviewed also say that the Kine system's menus are cumbersome to navigate which is a big strike against if you ever plan to be in a run-and-gun or documentary type situation. Although I've had projects shot on Alexa, S-16mm film, Red, C500, C300, F5, BMPC 4k, etc. on down the line, the only camera I've ever owned is the 5DmkII. Both the C300 MKII and the Ursa Mini (half the cost, once kitted out), have me seriously considering buying one. But the (presumed) low-light deficiencies of the Ursa-mini are a great worry. I rented the BMPC 4k once and the grain on that thing at 800 ISO was a HUGE disappointment -- they have to present some serious improvement there for it to be a consideration. As an independent filmmaker, the simplicity of the system can pay as many dividends as the quality of the image. Add to that the fact that Canon is a reputable company and a worldwide operation. Things like that give me confidence in spending a little more. And keep resale values higher. Kinefinity could close their doors tomorrow and not a single person here would be surprised. Does that make me happy at the idea of spending $16k for something the Kine folks are selling for ~10? Absolutely not! But those are the big-boy decisions we have to make. I once bought one of those Rokinon Cine lenses. And the image quality was an instant boost over my vintage still lenses, comparable to the Canon L series. I considered buying the rest of the set. But then one of the glass elements inside of the lens came loose and the lens is almost never in focus on the outer edges anymore. Well, it's a $350 lens, what did I expect? The next time I spent money on lenses I bought vintage Lecia R series and am adapting them for cine. The metal housings are rock solid in my hands. I can feel where that extra money went. AND it shows up on the screen. The point is that there's a lot of quality packed into places beyond the spec sheet, and we as creators have to decide how much value we place in them.