Whilst I think many points about Panasonic's marketing and missed opportunities are true I think the bottom line is that they are the best value all rounders combining competitive pricing, excellent ergonomics and features. For years I've been using Lumix cameras for all sorts of work, high end fashion videos, corporate videos, long form recording (hours of conferences and they've never over heated), events (photo and video), weddings (photo and video)...they just work. In the past they had one major compromise, DFD, but even then they had the best EVFs (S1H and S1) and LCDs and other tools that made MF easier than on most cameras. I can have 2 Lumix bodies and lenses for the same price as a Sony and one lens equivalent and then camera is more enjoyable to use (other than AF possibly). That is Lumix's key strength. It's what they should focus and build on.