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I watched that, and then right at the end there's a flash of this: So who knows.

The domestic segment might be the part of the picture you're missing... I work corporate and the people who wear business attire to the office and are "into photography" tend to buy "the best" like the 5D and 24-70 F2.8. When I was filming my kids sports games the parents either used their phones or had enormous DSLRs like 5D or D800. When I used to go to photography meetups maybe 10-15 years ago about two thirds had pocket cameras and one third had 5D / D800 level cameras. One woman whose husband had a fancy job was a stay-at-home mum and had a 1DX and all three of the F2.8 zooms, but she had a longer lens too which was seriously long and looked ridiculous TBH. Looking at the lenses now I think it might not have been the 100-400, but might have been the 200-400mm F4. It was so long it made the 1DX look small. Obviously a low percentage of normal people are buying Canon DSLR / MILCs, but there are so many more affluent amateurs than there are professionals, it would be easy for the consumers to dominate the sales figures. They're also a hidden segment - unless you go to kids sports carnivals then you'd never know they existed. You could say that this market segment is driven by reputation, but let's be honest, for stills Canon cameras are absolutely spectacular.

I recently got organised and pulled a selection of sample footage from each of my cameras to develop colour grading looks and do experiments. This includes the OG BMPCC and the BMMCC, Canon 500D with Magic Lantern as well as much more modern 4K cameras like the iPhone, XC10, GH5, GX85, GoPro and Sony X3000. The footage from the modern 4K cameras look like video, and whatever I do to them is only small incremental improvements, but the BM footage looks like cinema camera footage straight out of the RAW tab and with literally no grades at all. Something is seriously wrong when you can't grade GH5 or XC10 footage to look even remotely as good as ungraded footage from 2012.

That would have required work instead of waving it around, reading the spec sheet, and pontificating to camera!

Canon are also one of the few that don't use Sony sensors. The colour science of the other brands has been gradually improving, but Canon had it right from the start, in addition to their lenses which was a huge advantage of course.

Yeah, just a little frustrated about the whole world seemingly taking digital cameras and giving them a bunch of crap that is increasingly fringe and specialist at the expense of simply having nice looking images. Everyone loves how the Alexa looks, even the original, but then when it comes to what features we demand in a camera, somehow image quality comes last, with all the BS somehow being more important. Non-cinema cameras have worse image quality now than they did in 2013. No-one stopped to ask... if the first 2 million pixels looks like crap, why would I want to have 62 million more?

The original quote that I disagreed with was: So, @gt3rs, you're saying that because you, as a professional, are frequently asked for a mix of horizontal and vertical content, that the sensors in my phone, in my laptop camera, in my cars reversing camera, in every GoPro, in the GX85 update, in the Sony A7C, in the A6800, etc, should all be square? Really? I've said recently that the primary failure of folks is to not understand that others aren't the same as them, and the second failure is that when they learn of differences that they automatically think that everyone else is less valid than they are, less deserving, less relevant. To think that every camera on earth should be changed just because it would be nicer for you.... I mean, that's the complete peak of ignorance and arrogance, right?

However, what this does mean is that there's a tremendous opportunity for outsiders to make films themselves in a minimal way by understanding the process from end-to-end and eliminating all the non-essential rubbish. Noam Kroll speaks extensively about this, even suggesting that you start by listing the things you have access to and write a script that only requires what you have, so that you write a movie you can make yourself without having to go raise money etc before you can start. Of course, and this is the kicker, if you're going to do that, you have to have talent because you can't add special effects to distract from the fact that you can't write, direct, or shoot, and your actors can't act. This is the real reason that Hollywood makes so many films that rely on SFX and humour - it saves you from having to create characters that the audience cares about.

I don't think much will change. The studios are basically large corporations, and corporations are essentially assembly Iines for whatever they're doing, and they resist anyone trying to change the process. He said as much in the article. I also don't think many people are going to come along and challenge them the way he is. It sounds like he's capable of thinking about making movies in different ways because he's done lots of the parts himself and knows how things all fit together. This is rare. Most people only know how to do step 17 or step 89 of the process, and will resist trying to do it any other way because they are threatened because they think they'll lose their job, or threatened because they might be forced to learn something new.

Sure. Just get an L adapter and mount the camera sideways. BM cameras even detect the orientation and rotate their GUI. If they insist on having UHD vertical and also use the horizontal then shoot horizontally in 8K. If they insist on having greater than UHD vertically and also want horizontal video then: 1) ask a few probing questions to make sure they're not crazy, or the customer from hell, or both 2) ask them what the hell they're going to be displaying these ads on 3) rent a UMP12K - it's only a few hundred for a weeks rental, and your bizarrely spec obsessed customer should be fine paying extra for their unfathomable lust for superfluous resolution after you tell them the spectacular specs of the camera There's no reason to adjust every camera known to man to an aspect ratio that almost no-one will ever use, in order to avoid renting a camera for the specific purpose.

I completely disagree. People watch widescreen content on 40" or 50" or 60" or 70+" TVs at home, but only watch vertical video on sub-7"displays. Putting equal effort into both is ridiculous.

In terms of shooting LOG, the native HDR is actually rec2020 (I believe) which is sort-of LOG and fulfils the same purpose in many ways. The biggest difference between rec2020 and a log format is the level of saturation, where rec2020 has more saturation. This means that 1) rec2020 will clip colours sooner than a real log space, and 2) rec2020 has much greater fidelity with the colours that are not clipped. The challenge with iPhone shooting is to control the processing that the camera does - especially the sharpening. I spot insert clips from smartphones and action cameras in larger productions and it's always because of the texture, not the colour grading - they are always way sharper than the higher quality footage. I have talked about colour grading the iPhone here: https://www.eoshd.com/comments/topic/74148-making-the-most-of-the-iphone-gx85-and-gh5-and-shooting-in-the-real-world/ And am on a journey to counteract the sharpening here: https://www.eoshd.com/comments/topic/76313-optimising-resolution-sharpness-in-post/ I think that if you colour grade it properly and counteract the over-sharpening then you'll probably be surprised by the results.

Agree 100%, about the look and I'm not the only one. In terms of why that look seems to have disappeared, I have a theory..... https://www.eoshd.com/comments/topic/52175-are-sony-sensors-ruining-video-with-the-sony-look/ Every camera we can name that doesn't have a Sony sensor is known to look incredible. Just sayin'

Great point. Even an average MFT camera with a 7-8mm lens absolutely slaughters a GoPro once the sun dips below the horizon or you go inside a building. Camera manufacturers haven't just dropped the ball on the whole usability front, they were in a cafe with their friends pretending they were sophisticated and didn't even know there was a game being played at all. Needless to say, they got left behind. The workflow from any ILC camera for any amount of money is stone-age and has stayed that way. In pure economic terms they all deserve to die out completely. Obviously I hope that isn't the case, but yeah, your daughter isn't wrong. It's probably a translation error, but if there's "Mirrorless single-lens models" then where are the mirrorless multi-lens models?? Dear god would I be tempted by a camera with two MFT sensors and lens mounts! I'd put the 12-35mm F2.8 on one and the 7.5mm F2 on the other and I'd never miss a shot ever again! Size be damned! The school that the kids go to puts up signs on their events that says photography is allowed, but no-one can post a photo of any kid that isn't theirs online without written permission from their parents. Combine that with the low-light situation and good luck with your smart phones now......

I think the single biggest cause of all the angst online, regarding basically any product at all, is that people cannot imagine how different other people are from themselves. The second biggest issue is that most people then equate being different with being worse, like if someone else doesn't do the same thing in the same way as them then that makes them less somehow. I've asked colourists for advice on grading a particular shot that had a wedding in it and got replies as dismissive as "if this is just a wedding video I'd just WB it and move on". I've seen DoPs dismiss people because they shot their feature on a "video camera" when it was a Canon C-series or a Sony FS series camera. I've seen audio people say that using in-camera audio recording was worse than simply having no sound. Pettiness knows no bounds!

Next strategy is to blur the image and put the original over the top with a small opacity. The theory behind this is that if you blur the image slightly and put the original over the top then you're essentially "turning down" the differences, which will be the fine detail and sharpness of edges etc. I've been reviewing a lot of material shot on 35mm film and I suspect that this is what film does - beyond a certain point the finer the detail the more it is attenuated. This is different to the shots above with lowered resolution - in those the detail is eliminated completely, but in this method the detail is attenuated but still present. In theory we can have a larger radius blur using this method, because we're still adding in the original so the resolution isn't actually reduced at all but the sharpness definitely will be. I've used the built-in Blur tool in Resolve (which has very very course adjustment) because it is faster than the Gaussian Blur OFX and the results are indistinguishable at the right settings. I've lowered the opacity of the effect, so a 90% blur is 90% blurred image and 10% the original image. The Blur tool is neutral at 0.5, blurs with higher values and sharpens at lower values. Here are some sample shots. These are between the perceptual sharpness of the original image and the 960x540 image above, which I think is too soft for my tastes and only relevant when going for a strong retro/film look. Once again, you have to open the full res versions in a separate window in your browser to see any differences. I'm curious to hear any impressions people have. I'm also aware that streaming compression will have an effect, but I'm also aware that perceptual resolution seems to be increased when viewing moving images rather than stills, as if the eye is interpolating between frames. This is a whole other thing, but it's definitely an effect. When I start narrowing in I'll start exporting sample videos, and add grading too - the pale green of iPhone footage isn't so useful.

Have you reported it via the BM forums? https://forum.blackmagicdesign.com/viewforum.php?f=21 That's probably the best way to get their attention, and considering you have solid examples to post it would likely be taken seriously at their end.

Ah, interesting. With the right combination on metadata and gyro data it should be able to be corrected almost perfectly in post. It's encouraging to hear that this is done in Resolve. Resolve is often quite aloof in how it deals with things at the lower-end. It obviously supports all the high-end cameras and is used by very serious people for high profile work, but often it doesn't support things at the lower-end. I would have thought that gyro stabilisation might be too low to be fully implemented like this. LOL.. speaking about being aloof and out of touch... Sadly, the folks that operate with bigger budgets and with higher-end equipment are still human, and often arrogant and looking to get an ego boost by insulting others. I see this on a semi-regular basis unfortunately.

Respectfully, if you are a fan of the format, you wouldn't be shouting from the rooftops that it's dead. I understand that tough love is a pillar of journalism (and one that is sadly lacking at the moment) but there's a point where it becomes a self-fulfilling prophesy. Your blog likely has more influence than you think, and if so, you're adding nails to the coffin instead of making it stronger.

It makes sense to me that it would be from the same family. I can see them releasing the GH6, then keeping on going with the sensor to make it have PDAF and then releasing that in a subsequent camera that was better (PDAF!) but not the step change that they would want to make it the GH7. I agree, if the GH6 sensor has PDAF and they released it without that enabled, even badly, it would have been a completely moronic move. All the criticism was of the AF, and PDAF is such an upgrade that their half-optimised PDAF implementation would still have been better than having a CDAF implementation (and all the negative press that goes with that).

Good to hear it works - thanks for doing a real test, unlike almost all others who think that 10 minute clips in 25C/77F is a test of anything at all. It's a pretty poor showing that the camera still gets hot though. I have a BM UltraStudio 3G box that I use for a clean feed from Resolve to my reference monitor, which is a small metal box: I've recently switched to a configuration that makes it upscale video constantly, and it gets hot. Hot to the point it disconnects and it almost too hot to touch. I got a USB fan to blow on it on the lowest speed and the box stays almost completely at room temperature and cool to the touch, except for the spot where it is pressed against the chip inside via heat paste which gets a little warm. This is how a good heatsink should be - a tiny bit of airflow should make an incredible night-and-day difference. It sounds like trying to cool the Fuji with a fan is like trying to cool a nuclear reactor by blowing air on the side of the carpark building.

The phrase cripple hammer does seem appropriate! Yeah, it's designed for cloud proxy files and little else. You wouldn't want to deliver anything from those files - even to social media. What would you use for eliminating RS? I never realised that they capped Prores at 4K. It sort of makes sense to me from the perspective that you might shoot 4K prores for a 4K project (it's downsampled from the entire sensor right?) but if you wanted anything about that it's probably to get maximum quality for a feature or for VFX, in which case you might switch to RAW anyway. Another question, if it's RAW-only, does that mean that each lower resolution has a greater crop? So, if you want to shoot in DCI4K for example, you couldn't have that as the same crop factor as the 6K modes? Because that would really suck!

You might be right, and the economics are definitely a huge factor regardless of this example. The other thing that plays a massive role is the perception of a camera. We all like to think we're rational beings, but this is pretty far from the truth unfortunately. Take the G9ii thread for example, lots of people criticising the camera because it wasn't small and cheap - had Panasonic released an updated GX camera and a couple of new lenses a month prior the conversation about the G9 would have been very different and the camera might have been evaluated on its merits, not on the presence or lack of other products which might or might not be related. For BM, it might be hugely better to release the BMCC6K (Full frame! L-mount! wow!) and then a BMCC6KPro (still FF! still L-mount! a bit more for NDs and Prores, but um, ok... that's reasonable I guess), rather than the other way around, where the first one get criticised for costing a lot, then the non-pro model gets criticised for lacking features.

I wasn't sure if there was room for an ND mechanism in the L-mount, but a bit of googling revealed that lots of Sony E-mount cameras have it, and the E-mount has a smaller flange distance than the E-mount, so no excuses there. Maybe they will release a Pro model with upgraded features. I think the lack of Prores might be an ecosystem thing, to 'encourage' you to use Resolve. BM don't support Prores RAW in Resolve, so there's an ecosystem war going on.

Can't it be both?