Anyone saying this camera is underwhelming is hilarious to me. I just sold my 6 year old GX85 for $750 last week and this upgrade to FF for my little street photo/C camera is amazing. For really close to the same form factor I get new PD autofocus, full frame, 4k/60, open gate, VLOG, audio input…. AND ANAMORPHIC….!!! I understand that this might not be the camera for you but there’s no way this thing is anything but amazing for its size, features and price. I have an S1H for A cam doc/travel work and then an S5iix for B-Cam/gimbal. This S9 will live in my bag as a a back up, quick grab camera for unexpected shots or minimal low key stuff. Great action cam, mounted for interior car shots or just pocketable street stuff. To me this camera is a great sign that the tech from the older S-series cameras is making it’s way to a camera like this and that means the newer cameras coming soon will have some great new features. O crop (4k/60) looks like they’re trying to go after the Fuji X100V crowd with the custom LUTs etc… OK, not sure about the marketing and yes, always late to the party but what a fun party it is.