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A collection of commercial & branded content over the last three years. A huge thank you to everyone involved and making this possible. naivestudio.co.uk Created by Naive - Jonathan Edwards Director / DP / Editor Filmed on the Sony A7SII Lenses: Zeiss Loxia 35mm f2 / 50mm f2 / Batis 85mm f1.8 Rig: Movcam A7SII cage 4K / 1920 x 1080 HD / 16:9 / 120fps / 24fps

HUF heads to the summit in our latest "Ascensions" film After kicking the Ascensions Series off with up-and-coming streetwear brand THFKDLF, we now turn our attention to established streetwear imprint HUF. Each video in the series is shot amid a vast natural landscape, with the intention of representing a brand’s rise toward the summit in their field. Since beginning as a small shop in San Francisco in 2002, HUF has turned into a strong name in the skateboarding and streetwear worlds. Donning the brands spring and classic garments, the model heads through an abandoned quarry and up to the UK’s largest drop waterfall, showing off both the clothing and landscape to full effect. Video by: Naive Studio <iframe width="560" height="315" src="https://www.youtube.com/embed/b0khwTN4XNY" frameborder="0" allowfullscreen></iframe> http://www.highsnobiety.com/2015/08/06/ascensions-huf-video/ Filmed on the Sony Nex-FS700 Timelapse: Sony A6000 Lenses: Zeiss Touit 12mm f2.8 / 32mm f1.8 1920 x 1080 HD / 16:9 / 240fps / 24fps Music: Wife - Shards From the Album: Stoic EP Label: Tri▽angle Motion Titles: Yoke Creative yokecreative.co.uk Still Image: Benjamin Moore @photographmoore Love to know what people think! Kindest Regards Jonathan Edwards naivestudio.co.uk highsnobiety.com