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RED EPIC-M Monochrome - Why?


Julian
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RED is releasing an Epic-M with monochrome sensor.
http://www.reduser.net/forum/showthread.php?85214-EPIC-M-Monochrome
[list]
[*]Newly Developed Mysterium-X Monochrome Sensor.
[*]Native ASA 2000.
[*]Increased net resolution ( Removal of the debayer process, so every single individual pixel is used for luminance / image data )
[*]New Low Pass Filter with to accomodate the reduced pixel pitch ( 1x1 vs 2x2 Bayer )
[*]$42,000 ( brain only ) includes upgrade to Dragon Monochrome Sensor spring 2013.
[*]David Fincher is shooting his current project solely on Epic-M Monochrome cameras as we speak.
[*]Pre-orders open on RED.COM Monday.. Ships October 1st.
[/list]

My question: Why!?

Yes, I get it. Much sharper image. And I can understand the Leica M Monochrome in this way. Leica M camera's already are a niche and they'll find some people who'd like to spend thousands of euros on a b&w camera.

But a $42K Epic that only shoots B&W... Why? The revival of B&W movies?

So yes, I'm a bit sceptical. What do you think?
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[quote name='tehgeek' timestamp='1347121558' post='17607']
Black and white is beautiful. Why wouldn't they do this?
[/quote]
Because it's extremely niche and doesn't seem a fit with Red's usual style of releasing products designed to blow up and dominate the field. A lot of black and white projects these days are shot in colour and turned monochrome in post. Nevertheless, it's very cool and I'm glad it exists. I'd love to shoot a film with it.
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It is a niche market, probably less than 1%, but it's not like they designed a whole new camera for it.
It's an alternative to the sensor they had before on the same camera, pretty easy for RED to implement, and gives them a product no other brand sells at the moment.
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