Craft - New Digital Cinema Camera

[Oliver Daniel]

What on earth is all this about then? 

http://comingsoon.craftcamera.com

[Cinegain]

Not sure, but I'm encouraging all efforts that provides us with more options.

And perhaps they've seen what's out there and thought it could be better and cheaper. I think it's possible, so hopefully they got what it takes to pull it off. Worth keeping an eye on atleast.

Or it's a social experiment just to gauge people's reaction to something vague like this. Or a scam to gather e-mail addresses to spam. Who knows, really.

[Oliver Daniel]

Not sure, but I'm encouraging all efforts that provides us with more options.

And perhaps they've seen what's out there and thought it could be better and cheaper. I think it's possible, so hopefully they got what it takes to pull it off. Worth keeping an eye on atleast.

Or it's a social experiment just to gauge people's reaction to something vague like this. Or a scam to gather e-mail addresses to spam. Who knows, really.

It sounds very similar to the Apertus Axiom pitch.

It would be really cool if these guys had a trick up their sleeves, I'm all for the small guys shaking up the industry!

[Cinegain]

Yeah, I can appreciate some fresh perspectives. Blackmagic hasn't been into building cinema cameras that long, but have been really pushing it. Was thinking of Apertus Axiom and Kinefinity too. Or Digital Bolex for that matter. Some cool visions and innovation, breaking away from the traditional mould of what a cinema camera should be. Also making it more accessible for people looking for a step up from their DSLR/mirrorless cameras. I'm rooting for it!