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Steve Jobs on Xerox PARC - this video explains EXACTLY why photography companies are failing to innovate with consumer cameras


Andrew Reid
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Technology (in my opinion) went pretty fast for the camera business and software apps was not in their wheel house. 

 

When Steve showed us Apple employees the very first iPhone in an internal comm meeting he said:  “Its all about the software”.  Apple wanted their phone business at that time to be a third of their business - down the road.  As it turns out “mobile” plays a larger part then just a third.

Understand though Steve Jobs was a “consumer” guy, he had no affinity for the pro-space.

 

If using a camera wirelessly was no harder then using a phone,  clearly it would be good.  Canon, NIKON etc. need to figure out, quickly where they want to go because the smart phone makers, and related software developers show no signs of slowing down.  Yes the new generation wont get SLRs that much.   What someone in the camera buss should at least try and do is partner with Apple before Apple simply acquires someone, in which case DSLR obsolescence will happen almost overnight.  

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EOSHD Pro Color 5 for Sony cameras EOSHD Z LOG for Nikon CamerasEOSHD C-LOG and Film Profiles for All Canon DSLRs
 

My advice to you sir is argue on the topic rather than keeping diverting into unrelated areas.

Nice.

"Raw requires less processing power than compression. It is just a dump of data to the card. So all you need is a fast card interface. Easy."

Andrew, how can you, someone who has never built a piece of electronics or programmed anything say it is "Easy".  Sometimes your ability to tell people they "talk out of their arse" is staggeringly fitting to someone else I know ;)

"LOG curves are not all problematic."

Only if you shoot buildings and sunsets like you do.

 

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