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Commercial licensing rates


dtr
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Hi all,

As a media artist I received a request that is out of my usual domain. A major USA content licensing bureau contacted me about the use of a video registration of one of my artworks that they saw online. Their portfolio includes the biggest international brands. They want to use my footage in a commercial for a 'major electronics manufacturer' (which they won't disclose until terms are negotiated). They're offering royalties but I'm clueless about what are realistic rates in this business.

Does anyone have insights on what a "one time license fee for up to 10 seconds. Usage will be for 2 years, All Media, Worldwide." should earn me?

(Btw, footage shot on hacked GH2)

 

Thanks for all input, dtr

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