Anamorphics and Blackmagic’s URSA Mini: NAB 2016

[enny]

http://www.provideocoalition.com/Anamorphic+URSA+Mini+NAB+2016

[richg101]

Quote

 

'Affordable Anamorphic

As someone who has to wear the producer’s hat at times, all of this means money saved while delivering higher production values. In the past, if a client wanted an anamorphic film, or music video, it meant you needed to rent not only expensive glass but a more expensive camera like an Alexa Mini. Locally an Alexa Mini rents for $750 a day whereas the 4.6K URSA Mini rents for $250. The extra camera costs can really drag a budget down or cause a client to drop the idea all together. With the URSA Mini you should be able to shoot relatively affordable 2x anamorphic. Affordable 2x anamorphic, a phrase I never thought I would write. This is brilliant of BMD’s part. They’ve single-handedly made the camera more appealing to a larger client base; a client base who likely ignored or openly mocked Blackmagic’s initial cameras years ago.'

 

 

I'd suggest as the producer he finds the extra $500 a day for an alexa mini and get his money's worth out of any anamorphics he's fitting to the camera (which will cost a lot more in rental than the camera).  makes no sense renting anamorphics if you can't use their full image circle.  a 3k image area on the ursa sensor is a 1.5x crop of an alexa mini in 4:3 mode!   The $500 saving on camera rental is moot.