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Help Me Out Guys, Where Did I Go Wrong?


redman7t
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It's a cool idea and well done, I'd been thinking about doing a short from a mobile POV too, you bet me to it ;) I love the atmosphere and grade in the apocalyptic shots!

 

It's likely that the quote at the end puts people off, the film's message itself is valid and powerful without comparison to Adventist texts, even if that's the intention, and I'd say it's actually more impactful, as people then  make up their own mind rather than feeling they're being preached to, which is notoriously unpopular on the internet.

 

If you want to drive traffic to the site and get more feedback, I think the film on its own would be powerful enough, and without the quote at the end people would be much more likely to visit your page and engage with the piece

 

Just my two cents!.

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The whole thing was very well put together, but as JG said its the quote at the end that just might be turning people off - you've given them too much.

If the whole objective is to get them to your website then you should keep your cards close to your chest & the reveal should come when they go to find out more - get them curious first & foremost!

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To add an extra point, this is not exclusive to religious films. Even films sponsored by products will often use just a hashtag or a URL at the end. 

 

The term usually used is "soft sell". When someone realises they're being "sold to" they oftentimes close up, become less open to the message as they see the motivation behind it. 

 

This is the common mistake of those "commissioning" viral videos: they want a kooky cat video with their brand at the end, but of course, the brand at the end removes the attractive innocence of the piece.

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