USA: Leica Introduces ‘Made in Portugal’ M Lenses at Lower Pricing

[Emanuel]

"With this new production line at Leica Camera’s state-of-the-art facility in Portugal, Leica has decided to offer USA consumers a choice to buy a selection of some of the most popular and essential Leica M-Lenses, stringent to the same quality and standards expected from Leica as our German-made products, Made in Portugal, at a much lower price than their Made in Germany counterparts. The price differential is a direct result of tariffs, and in no way indicative of quality standards."

https://www.reddotforum.com/content/2020/08/leica-introduces-made-in-portugal-m-lenses-at-lower-pricing/

 

Made about 40-50kms / 25-30 miles away of where I am while I am writing these lines here now... :- )

https://www.fdtimes.com/2017/02/22/leica-portugal-tour/

http://www.fdtimes.com/wp-content/uploads/2017/02/80FDTimes-LEICA-PortugalFactoryTour.pdf

[Emanuel]

More from Leica's press statement:

 

According to the source, these lenses will begin to appear at lens retailers from August through to December 2020. The Portuguese-made lenses will include the following:

Leica Summilux-M 50mm f/1.4 ASPH (black)

Leica Summilux-M 50mm f/1.4 ASPH (silver)

Leica Summilux-M 50mm f/1.4 ASPH (black-chrome)

Leica Summicron-M 35mm f/2 ASPH (silver)

Leica Summaron-M 28mm f/5.6 (silver)

Leica Summicron-M 28mm f/2 ASPH

Leica Summicron-M 50mm f/2 (black)

Leica Elmarit-M 28mm f/2.8 ASPH

 

Leica began producing cameras and lenses in Portugal in 1973 at a factory in Vila Nova de Famalicão, about 25 miles (40km) north of the city of Porto. In 2013, the factory was completely upgraded in a refit costing some €23m.

https://leicarumors.com/2013/03/22/leica-camera-ag-opens-new-plant-in-portugal.aspx/