Ed_David Posted June 1, 2015 Share Posted June 1, 2015 A free non-linear editor that will be good enough to do a lot of work - and a great organizational tool like Resolve futher makes me think this is going to be a game-changer again. Why put all this stuff out for free? I have no clue - guess it gets more people to like Blackmagic. Emanuel and nahua 2 Quote Link to comment Share on other sites More sharing options...
enny Posted June 1, 2015 Share Posted June 1, 2015 Because if they don't do it somebody else will Emanuel 1 Quote Link to comment Share on other sites More sharing options...
Super Members Mattias Burling Posted June 1, 2015 Super Members Share Posted June 1, 2015 I'm exited as well! This is the reason besides free updates that I was very happy when Adobe turned subscription. Now I can skip a month and try to rely on Resolve only. And if it's good enough I don't loose all the money CS used to cost. Quote Link to comment Share on other sites More sharing options...
The Chris Posted June 1, 2015 Share Posted June 1, 2015 Cant wait for it to be released. Most of my editing is pretty basic, but I shoot with a number of different cameras and I've been using premiere for years. I'm still on CS5 because I shelled out for the full suite and then got burned with the 5.5 update a few month after FCPx came out. Outside of Lightroom, I'm not buying another Adobe product if I can avoid it. Resolve will serve as my NLE and grading app. Kudos to Blackmagic for making it more full featured. Quote Link to comment Share on other sites More sharing options...
Ed_David Posted June 1, 2015 Author Share Posted June 1, 2015 I still don't know how they would make money by making it free. Do they put out the business around them and then charge money? I don't quite see why, but hey, sign me up! Quote Link to comment Share on other sites More sharing options...
Sekhar Posted June 1, 2015 Share Posted June 1, 2015 I still don't know how they would make money by making it free. Do they put out the business around them and then charge money? I don't quite see why, but hey, sign me up!Looks like any other "freemium" model to me that's meant to upsell/crosssell. There are tons of examples all over, most obviously in the free or super-cheap "educational" and the "personal" versions when it comes to creative tools. This model would especially work for tools like this as they take time to learn/perfect, which builds an automatic lock-in and loyalty. E.g., up and coming filmmakers (of which there are a ton) will try it, hopefully like it, preach/sell it (free word of mouth and social marketing), switch to the $$$ paid version themselves when they turn pro, buy/promote related products like the BMC cameras, etc. vaga and Ed_David 2 Quote Link to comment Share on other sites More sharing options...
Super Members Mattias Burling Posted June 1, 2015 Super Members Share Posted June 1, 2015 Well the control board is $25 000 or something like that. They sell mixers, complete broadcast trucks, cameras, a recorder, EVFs, capture cards etc etc.Resolve is just an application to tie it all together. IronFilm and Nick Hughes 2 Quote Link to comment Share on other sites More sharing options...
fuzzynormal Posted June 1, 2015 Share Posted June 1, 2015 Branding! It's all about getting people familiar and comfortable with the name brand. Look how it's worked out for Nikon and Canon. Emanuel 1 Quote Link to comment Share on other sites More sharing options...
Inazuma Posted June 1, 2015 Share Posted June 1, 2015 A free non-linear editor that will be good enough to do a lot of work - and a great organizational tool like Resolve futher makes me think this is going to be a game-changer again. Why put all this stuff out for free? I have no clue - guess it gets more people to like Blackmagic.Can you explain what you're talking about? Is Resolve doing all the things that Final Cut and Premiere Pro do for free? Quote Link to comment Share on other sites More sharing options...
cantsin Posted June 1, 2015 Share Posted June 1, 2015 Can you explain what you're talking about? Is Resolve doing all the things that Final Cut and Premiere Pro do for free?Resolve already does, even in the current version 11. It's just not yet as comfortable as Final Cut and Premiere.The business model for Resolve is clear. The full version, with among others noise filtering and 3D support, still costs several hundred $ and requires a hardware dongle. The real pro version is a combination of software and hardware, including the operation deck for several ten thousands. By providing a powerful Lite version, Blackmagic can (a) train students and enthusiasts to become Resolve specialists and later demand Resolve for their pro jobs; (b) bring advanced color correction and grading to the masses. Once you get used to those possibilities, you will curse at all 8-bit/DSLR material in your project and want a raw camera. Which, bingo, only Blackmagic sells for an affordable price.Conversely, Premiere and FCPX obstruct the mass adoption of Blackmagic cameras because of their lack of proper support for CinemaDNG. It's been three years since BM's first camera came out, and still the situation hasn't improved towards making CinemaDNG truly work inside those NLEs. So Blackmagic had to do something about it and get people to use Resolve instead. Quote Link to comment Share on other sites More sharing options...
jax_rox Posted June 2, 2015 Share Posted June 2, 2015 Conversely, Premiere and FCPX obstruct the mass adoption of Blackmagic cameras because of their lack of proper support for CinemaDNG.I can't imagine its for lack of trying.I'm a little nervous about this convergance with Resolve. History suggests it will mean that the core product will eventually end up diluted. Apple's Color used to be an incredibly powerful, if confusing, piece of software. The same way that Shake was, and even Motion wasn't altogether too bad. I just hope Blackmagic don't go down the same 'chasing prosumers at the expense of pros' path. Perhaps instead we'll get an immensely powerful online suite. Quote Link to comment Share on other sites More sharing options...
Sekhar Posted June 2, 2015 Share Posted June 2, 2015 Conversely, Premiere and FCPX obstruct the mass adoption of Blackmagic cameras because of their lack of proper support for CinemaDNG. It's been three years since BM's first camera came out, and still the situation hasn't improved towards making CinemaDNG truly work inside those NLEs. So Blackmagic had to do something about it and get people to use Resolve instead.FYI, Premiere has supported Blackmagic CinemaDNG import since October 2013. NFS had a tutorial last year on working with CinemaDNG in Premiere Pro, if you're interested. Also check out the Adobe article on all the formats that Premire Pro supports, including CinemaDNG. Quote Link to comment Share on other sites More sharing options...
Zak Forsman Posted June 2, 2015 Share Posted June 2, 2015 Any word on if v12 will improve performance-wise over v11? Even on an i7 iMac, it chokes on 1080p prores and stutters during playback. This same machine has Avid Media Composer 8.3.1 and FCP7, both of which handle HD and even 4K beautifully. Would love to see Resolve up their game considerably here, but not if it's going to require a $10,000 Mac Pro just to be stable. Quote Link to comment Share on other sites More sharing options...
Ed_David Posted June 2, 2015 Author Share Posted June 2, 2015 You get what you pay for. Quote Link to comment Share on other sites More sharing options...
LimitBreak Posted June 2, 2015 Share Posted June 2, 2015 Isn't the free lite version limited without basic features like image stabilization, and without 4k Support so will be limited to 1080p , etc.. ? That is a negative that might turn off above basic users that don't want to pay $1000 BTW Avid is also releasing a free NLE version of their media composer.http://apps.avid.com/MediaComposerFirst/ Quote Link to comment Share on other sites More sharing options...
Super Members Mattias Burling Posted June 2, 2015 Super Members Share Posted June 2, 2015 Isn't the free lite version limited without basic features like image stabilization, and without 4k Support so will be limited to 1080p , etc.. ? That is a negative that might turn off above basic users that don't want to pay $1000 BTW Avid is also releasing a free NLE version of their media composer.http://apps.avid.com/MediaComposerFirst/No what's missing is noice reduction and 3d. The rest is in both light and full. vaga 1 Quote Link to comment Share on other sites More sharing options...
Jonesy Jones Posted June 2, 2015 Share Posted June 2, 2015 I still don't know how they would make money by making it free. Do they put out the business around them and then charge money? I don't quite see why, but hey, sign me up!They will profit off hardware. Same business model as Apple. Or they're just trying to build up a huge platform and then get bought by Google. lol Quote Link to comment Share on other sites More sharing options...
Axel Posted June 2, 2015 Share Posted June 2, 2015 The reason why BM gives away software for free is perfectly explained above. There isn't much profit in professional software. I have read this before. When one of the biggest broadcasters worldwide, BBC, changed to Premiere (CS 5, that was), they bought 500 licenses. Let's say every license was, dunno, $1500, that makes $750000. They probably got some discount. But with the licenses, they also were entitled to get support. Many Adobe trainers were no employees of Adobe but technicians of the hardware dealers who delivered the, say, Dell workstations. Support doesn't generate income, it's costly. And professionals don't upgrade constantly. They 'don't change a running system' and they have to write off the investments. That's why we have a Creative Cloud now, and that's why BM provides cheap hardware for the masses which we buy because the software is everywhere.Resolve 12 hopefully will have good organisational tools. With growing file sizes (say, 4,6k raw), you need to have every option to hot-swap external drives, make backups in the background whilst previewing your not-yet-imported footage, preferably without having to double-click every single clip, trace your footage, tag it smartly, consolidate it. I hope they've copied something from FCP X in this respect. It should feel like FCP X's browser with mpeg4-files, only with raw files. All in all, the promises look promising Quote Link to comment Share on other sites More sharing options...
Super Members Mattias Burling Posted June 2, 2015 Super Members Share Posted June 2, 2015 Here's how I see it,This is where they make money.https://www.blackmagicdesign.com/productsIn every broadcast studio or mobile I've visited recently there has always been at least one BMD Product in the racks.And their model of using as unified parts as possible is smart not only for keeping cost down but also it its easy to recognize and create a brand.That's why their buttons, displays, connections and such look the same across all the products.I spoke to a rep that said that they where in fact the worlds biggest customer of many components. Much bigger than Canon, Sony and even Samsung because they use the same in all products and that its the key to keeping cost down (I suspect this is one reason for the audio inputs on the BMCC and obviously why the BMOC looks identical).So the reason for example the Video Assist to be so low cost is because they could bulk buy the parts. I haven't seen it but I bet the screen for example is found either on one of the URSAs or a scope or something in their line up. Same with connections, SD card reader from the pocket and so on.And if people start editing in Resolve eventually they might get tempted to try raw, want more DR or higher bitrate. And then there isn't that many cameras to choose from. 90% of them will choose a BMD camera.For me Raw vs compressed video is what I imagine Heroin is like compared to alcohol. Tuff to get the same fix.I have a Bolex and love it to death but I've had 5 BMD cameras and if I needed a big crew camera, eng camera or drone camera the choice would be BMD 100% of the time.(Unless Bolex did a new camera but that might be asking to much from a small company.) IronFilm 1 Quote Link to comment Share on other sites More sharing options...
Axel Posted June 2, 2015 Share Posted June 2, 2015 And if people start editing in Resolve eventually they might get tempted to try raw, want more DR or higher bitrate. And then there isn't that many cameras to choose from. 90% of them will choose a BMD camera.This plan is going to work out. People are sick to have to roundtrip with XMLs. An NLE is not just an app that allows you to set in and out points and arrange a clip order in a timeline 'playlist'. It needs to be the hub to connect pre- and post production. As of now, Resolve is forced to understand the proprietary way third-party software organizes the assets. This can only be very limited. The key to attract the masses is simplification, integration, the key to attract professionals is separation, see my old thread. vaga 1 Quote Link to comment Share on other sites More sharing options...
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