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The camera of the future is NOT full frame with a prime lens


Andrew Reid
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13 hours ago, Davide DB said:

Interesting. Have they officially announced the partnership?

If anyone can threaten the Japanese camera companies it is indeed DJI.

They even bothered to turn up in Berlin last week at IFA whereas the Japanese camera companies didn't... Well, Panasonic sort of did with ONE GH7 and TWO S9 in a tiny corner with some microwaves and washing machines.

What DJI had on show was seriously impressive.

It is however getting more complicated for Huawei and DJI to get the latest silicon.

For me it is a no-brainer for DJI to do a mirrorless camera of some description.

It could also be that Huawei will want to use the Hasselblad brand (currently licensed out to Oppo) on their smartphones.

So the partnership makes sense on that front too.

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The DJI 4D camera with its gimbal and lidar system is used on one German TV show I know of. So it has arrived in the pro Broadcast world for number two of the major private TV stations in Germany. A cooperation for a new mft camera does not sound too unreasonable. Their first raw camera module had a mft mount. They even had their own version of the 15mm Pana/Leica mft lens.

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