Average camera price of a new camera over past 12 months = 3245 euros

[Andrew Reid]

On DPReview you can check all the cameras added to their database

https://www.dpreview.com/products/search/cameras#!

Not including the niche ones, or weird re-releases of Panasonic compacts, I came up with this...

GFX100RF / S1R II / Sigma BF / Powershot V1 / OM-3 / Leica SL3-S / Sony a1 II / Nikon Z50 II / Fuji X-M5 / Leica Q3 43 / Canon Cinema EOS C80 / EOS R1 / R5 II / Sony ZV-E10 II / Z6 III / GH7 / S9 / X-T50 / GFX 100 II / GR III HDF / Leica SL3 / X100 VI / OM1 II

(7000+4500+800+5900+6500+900+800+7000+5000+2000+1000+2000+3500+5000+7500+1300+1600+2000+2500+1000+6000+1600+2000=77,400)

All RRPs in Euros for the notable new cameras released in the past 12 months.

77400/23=3,365.217 

If you take out the crop sensor models / APS-C, we get an average price of 4350.

Who do they think we are?

Oligarchs?

[ND64]

Overal average shipped value is a lot lower

But that's because of all apsc bodies out there. At $800 their profit margin is very thin. So they have to double it at least. That's why the $1500-2500 area is so crowded with options. 

[Andrew Reid]

Something seems very off about that.

DSLR shipments with an average of 311? Is that the RRP or the cost at wholesale for the store? I can't think of many DSLRs in 2025 with an average price of $311 in stores. In fact there hasn't been a new (mainstream non-Pentax) DSLR launched since 2020 and the Nikon D780 / Canon 850D.

Are they even still manufactured? Maybe 2018 models like the 90D? That's $1199.

Yeah the crop sensor cameras are still shipping in larger quantities and will weight the overall shipment average towards those if you look at shipped value per unit.

[mercer]

I think that's the average profit the camera manufacturer is making. 

[Ilkka Nissila]

1 hour ago, mercer said:

I think that's the average profit the camera manufacturer is making. 

It believe it's the nominal price the factory sells the product for. Typically the retail price is 2-3x that. So why does the price at retail differ so much? This is because the importer typically does marketing, answers questions from customers, pays for the existence of the repair facilities (and typically covers the cost of warranty repair) etc. Then obviously there are shipping costs and retailer markup. These are not included in the CIPA numbers but they are included in the retail price.