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Canon G7X Mark III insanity / Tiktok


Andrew Reid
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Allison Johnson (ex-DPReview) has written this for the Verge...

https://www.theverge.com/tech/649145/canon-powershot-g7x-iii-tiktok-how-to-buy

Suppose you are an alien.

You've grown up with a smartphone all your life, never touched a DSLR or mirrorless camera before and had no desire to as they were all £5000 and too big.

Then you're bombarded by attractive people in beautiful places taking photos with a flash.

Canon is the default choice as the Powershot series have always had the highest sales, some might say nicest colour and definitely the most brand recognition.

The G10 is old but popular with CCD lovers and Gen Z, but the G7 X II takes it too a new level - modern 1" sensor, proper video, flip out screen and RAW.

And importantly it was always a lot smaller than a Fuji X100 and has a zoom.

So for the alien, it becomes the best camera choice bar none.

I had the G7 X II and the III but didn't stick with 'em.

Of course we know there are far better choices for compacts and flash photography.

The Sony RX1, the Fuji X-T30, Panasonic LX100 and numerous others.

Yet the appeal of the G7 X series stays purely due to the massive traction it's gained in explainer videos on TikTok from really attractive influencers.

There must be a lesson somewhere here for the camera manufacturers.

Gerald No-shots doesn't sell cameras.

Models do.

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Makes me want to get a Panasonic LX15 and do a parody TikTok channel.

By the way a quick look at the shots on this page... https://www.gsmarena.com/xiaomi_14_ultra-review-2683p5.php

Should give people pause for thought spending a grand on a compact!

That 3.2x lens in particular at close focus distances is a gem.

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Flagship smartphones are more sophisticated than any compact these days. Oppo Find X8 Ultra has four sensors. An 1 inch main camera, two portrait periscope cameras, one 3x and one 6x, and an ultra wide.

oppo-find-x8-ultra-camera-breakdown.thumb.jpeg.edd1582fc93baef424ba517109d04b1e.jpeg

The 1 inch sensor has f/1.8 on it. Its equivalent to f/3.8 on APSC. 

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