Nikon borrowed from the world of advanced mathematics for the design of the mirrorless camera badge.
A double-strike Z adorns the new Z6 and Z7 cameras, which will be officially announced in a few hours.
Sony also use a mathematical logo for the Alpha range.
Not only is Nikon determined to beat Sony in the mirrorless market, they are even employing the same logo ideas!
At the other-end of the alphabet we have a Z with a double diagonal, which means a set.
A nice in-joke at Nikon!
It’s a perfect symbol for a set of cameras, which go by numbers… 6 and 7 for the first two cameras, with plenty of room under and above for differently priced models later down the line.
There is also a mathematical symbol for a set of imaginary numbers, which would be perfect for Canon’s full frame mirrorless line-up.
The non-existent EOS-I anyone?!
What other mathematical logos do you think camera companies could enter the full frame mirrorless market with? Have your say on the EOSHD Forum.