Blackmagic CEO Grant Petty has revealed he approached camera manufacturers in 2011 with the idea of producing a DSLR-style model with high dynamic range and increased video quality but was turned down. “They don’t care about the product. Their only goal is to extract as much from the business as they can. It’s incredibly short-termist, and greedy”.
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When Ozzy common sense meets innovation… And a Vocas matte box Why is the Blackmagic Cinema Camera the way it is? It’s a long time since we saw such a creative camera with this much creative depth, rather than an another run of the mill industry tool that merely does a job. Grant Petty, CEO at Blackmagic Design explains…